To be a world class manufacturer of seaweed and fish fertiliser with a focus on nature, safety, quality and positive contribution to national economic growth and development. We will care for the environment and the communities we work in.
To be the preferred fertiliser company for farmers, golf courses, business associates and suppliers by providing quality products. To provide employees with an exciting, enabling and supportive environment to excel in, be innovative, entrepreneurial in an ethical and safe working place based on meritocracy and equal opportunity. To be a responsible corporate company with a concern for the environment and the communities we deal with.